The wheels of change are in motion.
Last week, four top female athletes launched an online petition demanding that the Amaury Sports Organization, which runs the Tour de France, creates a women's edition of the race.
The petition has garnered 75,000 signatures and has provided the inspiration for a film, 'Half the Road' which depicts the "passion, pitfalls and power of women's professional cycling."
It is a cause which has sparked a surge of popularity on social media with the petitioners taking on the sport's governing body -- the International Cycling Union -- and the ASO, in the fight against what it perceives as sexism.
"We're sick of talking," Kathryn Bertine, former champion cyclist turned filmmaker, told CNN.
"Women are treated like second-class citizens and valued nowhere near as highly as men.
"For me, the root of sexism is ignorance. If you look at society, whether it's sport or business or education, when you exclude women then that's half of the world you're ignoring."
The disparity in prize money is stark.
Italy's Giro Rosa, the longest race for women in 2013, lasts eight days with a distance of 778.5 kilometers and has a $608 top prize. The winner of the Tour pockets $595,000.
According to UCI rules, elite women are allowed to ride a maximum of 140 km in a day, compared to the maximum distances of 240 to 280 km for the top male cyclists.
Bertine launched the petition along with Dutch Olympic and World champion cyclist Marianne Vos, former time trial world champion Emma Pooley and four-time World Ironman Triathlon champion Chrissie Wellington.
The four women are frustrated at the lack of regulations surrounding a minimum wage and terms of employment for professional female riders as well as the paltry prize money and lack of races on the circuit.
Bertine is now taking the fight to the big screen with her documentary "Half the Road" scheduled to be screened later this year with the possibility of it being entered into the Sundance and Cannes Film Festivals.
Financed by two large donors who have invested $10,000 each, the project relies on money given online by the general public via an international crowd funding site Indiegogo.
The number of people who have pledged financial support and signed the petition has surprised Bertine and has given her extra motivation in pursuing the project.
"People need to see these women," she added. "We can't convey it in print as well as we can in a documentary. We want to show the audience that these are real people.
"I'm in a position where I can read comments and see the effect. It invigorates me and gives me so much more encouragement as I'm making this now.
"This is not about us moaning or whinging. It is about equality. It's not that diffcult to achieve."
Brian Cookson, who is standing against current UCI President Pat McQuaid in September's election, has outlined his vision for improving women's cycling in his manifesto.
Titled "Restoring trust, leading change," Cookson sets out his vision by promising changes to the UCI and the opportunities afforded to women.
"It is clear to me that equality should exist between young female riders and their male counterparts and the UCI must to do more to provide greater opportunities for female riders to progress," Cookson states in his manifesto.
"It's no secret that women's cycling is the poor relation of the men's sport, but in Britain we are starting to see the first signs of a recovery and although there is a long way to go, I'm very optimistic that the principles introduced are relevant to a wider, global audience via the UCI."