One valley city sets itself apart from the rest. According to a survey from the U.S. Census Bureau, in Indio women actually make more money than men.
Its a sweet statistic for Veronica Burgen, who opened Justme Sweets Bakery & Cafe in Indio early this summer.
"I brought it to Indio because we live border Indio so we just wanted to bring in something different to this side of town," said Burgen. "There's nothing cupcakes, cheesecakes anything like that so we brought the food and we brought the cupcakes, the cheesecake, the cookies things you don't really see in this part of town."
According to Burgen, making Indio the home for her business was an easy decision.
"It's one of the fastest growing cities that we know about," she said. "So we just decided we're not leaving the valley so why not do this here and help the city grow."
Burgen says starting her own business did not come as easy.
"Don't give up -- that's been the hardest part," she said. "Being your own cheerleader."
She said it was other women who own businesses in Indio that inspired her.
"They've been very positive in my life and I look up to them," Burgen added.
And hopes she can contribute to this new statistic.
"It's better to say oh well, than what if and so here I am and hopefully it goes well."
Click here for a full list of the cities where women earn more money than men do.