So, he really is trying.
But with all the legal back and forth, things are getting rather intense. So much so, in fact, that Hallatt recently dropped the "P" from the name on his store front so that it reads _IRATE JOE'S. Which is to say, he's not overjoyed about the lawsuit.
On top of that, running his business has become increasingly difficult. Some Trader Joe's stores in the Pacific Northwest have begun asking him to leave. So he's resorted to shopping with cash while dressed in drag so as not to be noticed.
I do it to feel pretty.
Anyway, it's all sort of a moot point for me here in America. Trader Joe's is right down the street from my house, their shelves are always stocked with plenty of Island Soyaki, and a red, white and blue bald eagle soars over my really large tub.
Ain't life grand?