WASHINGTON (CNN) -

When is a strategy not a strategy? When it's a political football.

President Barack Obama has ignited fresh conservative criticism by saying "we don't have a strategy yet" for airstrikes against ISIS targets in Syria.

Republicans immediately jumped on the president's comment during a news conference Thursday by saying it proved their longstanding complaint that his foreign policy failed to seriously respond to the terrorist threat from Sunni jihadists in the Syrian civil war.

"I'm not sure the severity of the problem has really sunk in to the administration just yet," said GOP Rep. Mike Rogers of Michigan, who chairs the House intelligence committee.

Referring to the ISIS lightning sweep across northern Iraq this summer, Rogers said "we knew it was a problem before June" and noted that "even the president said he was talking about this to Iraqi officials over a year ago."

"When a terrorist organization acts like an army, they present military targets the way any other army would do," he said, arguing the United States should have been going after such ISIS targets earlier "to degrade and disrupt the momentum of this very dangerous organization."

Waffling allegation

Retired Army Gen. George Joulwan, the former NATO supreme allied commander, told CNN on Friday that while he believed Obama's approach amounted to a bit of "waffling," launching airstrikes in Syria requires lots of preparation.

ISIS is not a state but an organization fighting the Syrian government of President Bashar al-Assad, whom the United States also wants out of power, Joulwan noted. That creates complications, as does what he called Syria's "very sophisticated air defense system."

"I think we need to have clarity here of what that mission is, what it is before you start sending an airstrikes or troops," he said. "What is the clarity here of what the end state is that we want to achieve? We didn't do that in Iraq or Afghanistan or in Vietnam. We've got to do it if we're going to get involved again."

The White House made the same point, with spokesman Josh Earnest attributing any uproar over Obama's phrasing to spin rather than substance.

Obama strategy

He told CNN that Obama "was asked a specific question about what approach he was going to pursue when it came to possible military action in Syria" against ISIS.

"That was the specific question he was asked, and the president was explicit, that he is still waiting for plans that are being developed by the Pentagon for military options that he has for going into Syria," Earnest said, adding that "the president has been very clear for months about what our comprehensive strategy is for confronting" the ISIS threat in Iraq.

He listed steps that have become a mantra of sorts in responding to persistent questioning by reporters in recent weeks about a strategy for confronting ISIS in Iraq and Syria:

• A unified Iraqi government "that can unite that country to meet the threat that's facing their country right now";

• Strengthening the U.S. relationship with Iraqi and Kurdish security forces "to make sure that they have the equipment and training that they need to take the fight to" ISIS on the ground;

• Getting regional governments to join in taking on ISIS;

• Forging an international coalition to join in taking on ISIS, something Obama failed to do when he contemplated but eventually decided against attacking Syria last year over its chemical weapons; and,

• The use of military force, such as the airstrikes launched in Iraq against ISIS to protect American personnel and minority groups under threat.

"The president is clear that the strategy is one that's not going to solve the problem overnight, but he's also clear about the fact that our strategy can't only be the American military," Earnest said. "If we've learned anything over the last 10 or 12 years ... it's that a strategy that only includes military force will not be an enduring solution to this problem."

Partners needed

Democratic Rep. Adam Smith of Washington concurred, telling CNN that Obama's "no strategy" comment specifically referred to airstrikes in Syria that awaited final planning.

"I think the real issue there is finding a partner to work with," he said, adding that "we need to find partners that we can work with in Syria to help us contain ISIS."

At the same time, "we certainly don't want to come in a way that is supportive of the brutal and illegitimate Assad regime in Syria," Smith said. "So it is a difficult problem to figure out the best strategy. I agree, they have safe haven there in parts of Syria and that will have to be part of the strategy for containing" ISIS.