CATHEDRAL CITY, Calif. - Pink is not just a color - it has the power to heal.
"It's an unbelievable trip, it's pure. It's humanity based. Whoever you vote for doesn't matter, wherever you go to church, it doesn't matter; we love you," Dave Graybill, the Pink Heals founder, said.
Three pink firetrucks, a 40-foot command center, and a 12-foot stainless steel ribbon of hope --- it's the Pink Heals traveling organization.
"Just amazing that they are supporting us women. It blesses me tremendously to see them out here, what they're doing for us," breast cancer survivor Pam Finn said.
Pam Finn continues the biggest fight of her life.
"I am presently going through treatment this time, but I do consider myself a survivor," Finn said.
Finn loved seeing the Pink Heals movement, and having a chance to leave a piece of her story by signing her name on one of the firetrucks.
Women who are battling cancer, or have a loved one who is fighting this fight, were able to sign the pink trucks - traveling memorials, as they were called.
"Everyday has been a challenge, but I'm making it through," Finn said.
Pink Heals provides a program for communities to adopt, to raise money that will stay in the community.
"We go where the wind blows, whatever community wants to celebrate us. This isn't about a specific disease, breast cancer, this is about our women," Graybill said.
The 2012 tour started in August in Kansas, and 52 cities and three months later, it will end in Arizona.
"We're creating a true movement, we're going to bring all our trucks to the White House in 2017," Graybill said.
The program urges cities to prioritize its citizens, starting with those who wear pink.
"Celebrate your women. She'll take care of everything else," Graybill said.