America's most desired brands

POSTED: 12:44 PM PDT Oct 19, 2011    UPDATED: 09:33 AM PDT May 15, 2012 

The science of "neuromarketing" sheds some light on why we buy what we do.

National Geographic - Joe Petersburger
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National Geographic/Joe Petersburger

The study showed the National Geographic brand gives buyers a sense of awe and inspiration to visit exotic places.

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