RANCHO MIRAGE, Calif. -

"On the surface it seems natural but there is a lot of hard work behind-the-scenes, knowing who you are, your preferences," Ritz-Carlton area vice president Chris Gabaldon said.

We asked Gabaldon to explain the Ritz-Carlton experience.

"You can boil the Ritz-Carlton experience down to the people. We hire for those who are genuinely interested in others, not just those who want to be in the service industry. They are interested in you and creating unique experiences or memories for you," he said.

Enveloped in the Santa Rosa mountains, 650 feet above the valley - your experience can stay on property, or branch out to the more than 20 miles of mountain hiking trails originating from the hotel. All the while, receiving treatment stemming from the Ritz-Carlton motto: "We are ladies and gentlemen serving ladies and gentlemen."

"The face of luxury is changing over time. The Ritz Carlton of old is the past. What we are creating is destinations within destinations. We don't want to be opulent or stuffy, we want to be warm and caring," general manager Doug Watson said.

Outside, you'll find three pools: family pool, one for kids, one just for adults.

"Our developers and owners do a great job of building wonderful environments and facilities. The heart of it is the ladies and gentleman. The difference is luxury consumers come to the Ritz Carlton for the service,” Gabaldon said.