The U.S. Forest Service will celebrate Smokey Bear's 70th birthday and teach attendees about wildfire prevention in Idyllwild Saturday.
Well-wishers can sign a card from 1:30 to 3:30 p.m. at the Idyllwild Ranger Station, according to Forest Service spokesman John Miller.
Forest Service Chief Tom Tidwell said Smokey's "message of personal responsibility continues to be as critical and relevant now as ever."
According to the Forest Service, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history.
In August 1944, artist Albert Staehle painted a poster of a bear pouring a bucket of water on a campfire and saying, "Care will prevent 9 out of 10 fires." In 1947, the slogan became, "Only YOU Can Prevent Forest Fires"; in 2001, it was modified to "Only You Can Prevent Wildfires," in response to an outbreak of fires in natural areas other than forests.