PALM SPRINGS, Calif. -

The last time President Barack Obama arrived at Palm Springs International Airport there was no shortage of people who showed up to get a look at the president and Air Force One.

It was a perfect combination for nearby businesses like Firehouse Subs.

Owner Shinder Singh says he saw a 10 percent jump in sales during the president's visit in February.

"We're right next door, so we get a lot of traffic around here in this parking lot," he said.

In fact, Firehouse Subs can boast that it ended up feeding some of the president's staff.

"I had like a full house with the advance team right here, when he left it was really good.  We got packed and they were really happy with the food we had," said Singh.

Fourteen-year-old Isaiah Jimenez and his 11-year-old sister, Ellisa, have stories about both of the president's previous visits to the desert.  They're proud to say they witnessed  the president's arrival and departure both times, and plan to do the same thing this time around.

"Because he means everything to everybody, he's like the king of the world," said
Isaiah Jimenez.

Ellisa says she never tires of seeing the president and in fact has a theory on why President Obama is staying in the Valley this weekend rather than in the Los Angeles area.

"The paparazzi is always there, always trying to get a picture of him, always trying to gossip about him, but I just know here we don't do that, because we respect him for who he is," she said.