Burger King Apologizes To Mary J. Blige Ahead Of White Party

Singer Experienced Serious Fan Backlash

PALM SPRINGS, Calif. - Burger King is apologizing for releasing a television commerical featuring Mary J. Blige that garnered the singer serious fan backlash ahead of Saturday night's performance at the White Party.

The clip featured Blige soulfully singing about the fast-food chain's new chicken snack wraps.

It immediately went viral when it was released Monday, and some in the black community said it was stereotypical.

Burger King pulled the ad Tuesday over what the company said was a music licensing issue. The company explained Wednesday the spot was unfinished.

In a statement, Blige said she understood why fans were upset. She said the ad didn't come across the way it was planned and she would never put out an unfinished spot.

Burger King said it was released prematurely and they hope to have the final ad on the air soon.

Blige will perform at Jeffrey Sanker's White Party sometime after the doors open at 9 p.m. at the Palm Springs Convention Center Saturday.

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