Lego Group officials announced that they have completed the world's tallest Lego tower in Seoul, South Korea, which stands at 104 feet, 8 inches tall.

Lego said Crown Prince Frederik of Denmark had the honor of placing the final brick on the structure which was built by 4,000 young contest winners to help mark the 80th anniversary of the Danish toy maker.

The tower, which stands in front of Seoul's Olympic Stadium, took more than 50,000 colorful bricks and five days to build.

According to Lego, the South Korean tower bests the previous tallest structure which was erected in France that stands at 103 feet, 8 inches tall.

The company said the record for the tallest Lego tower has now been broken more than 30 times.