Palm Springs Modernism Week set an attendance record this year by drawing more than 40,000 people, event organizers said today.
Modernism Week, a celebration of the popular design aesthetic from the 1950s and 1960s, was held Feb. 14-24. The 2012 festival drew an estimated 35,000 people, organizers said.
More than 100 events were held in the Palm Springs area over 11 days, including the Modernism Show at the Palm Springs Convention Center, the new Pan Am Exhibition and a"Mad Men" themed cocktail party and the popular double-decker bus tours.
"We are absolutely thrilled about this year's attendance, and it has become quite clear that Modernism Week is one of the hottest tickets in town each season," said Jacques Caussin, chairman of Modernism Week.
He said Uptown Design District stores and nearby restaurants reported some of their best numbers of the season, and early reports from the host and sponsor hotels "indicate a significant increase over the previous year."
The ninth annual Palm Springs Modernism Week is set for Feb. 13-23, 2014.