A Japanese manufacturer has created an eco-friendly way to keep cool when temperatures rise -- the ice bra.
The "Super Cool Bra" by Triumph contains built-in ice packs and is aimed at making women feel "comfortable" when air conditioning isn't available, Washington, D.C., TV station WTTG reported.
The bra also features a miniature fan to further aid in the cooling process and is designed to look like a fish tank, according to The Huffington Post.
Models wearing tiny "cooling" skirts made of mosquito nets and bamboo blinds showed off the new bra at a launch event, WTTG reported.
Triumph came up with the idea in reaction to the need to conserve energy during Japan's hot summers, particularly given the country's lack of working nuclear reactors in the wake of the Fukushima disaster, according to Agence France-Presse.