Modernism Week, which is held in Palm Springs, is partnering with Goldenvoice to help the nonprofit's efforts to reach out to more in the Coachella Valley and across the country as well.
The eleven day festival, held in February, is an annual celebration of mid-century modern design, architecture, art, fashion and culture. The Board of Directors of the festival announced the partnership with Goldenvoice on Wednesday.
Organizers said Goldenvoice will provide support through corporate sponsorships, national and international marketing campaigns, event logistics and special event production.
American Express has agreed to sponsor the nonprofit festival this year.
Modernism Week provides scholarships to students pursuing a college education in architecture and design and the event awards grants to local and state preservation organizations for their efforts to preserve modern architecture throughout California.
The festival features over 150 events through the course of eleven days. Organizers said events include tours or architecturally-significant homes and neighborhoods, a popular lecture and film series with world class speakers, Premier Double-Decker Architectural Bus Tours, the Modernism Show & Sale, and nightly parties with live music, just to name a few.
This year the festival will also launch a new series of nighttime events introduced as 'Modernism Week After Dark', according to organizers.
Modernism Week and Goldenvoice also plan to expand programs throughout the year to develop specialty VIP hotel, ticket and shuttle packages.
"Modernism Week enthusiastically seeks out any collaborative opportunities that serve and promote our mission," said Modernism Week Board Chairman, J. Chris Mobley. "This partnership, similar to our sponsorship agreements and partnerships with the City of Palm Springs, Land Rover and the Palm Springs Historical Society, allows Modernism Week to build additional capacity and expand our educational outreach throughout the Coachella Valley."
The festival will be held in Palm Springs on February 13-23.
Visit modernismweek.com for more information about the festival.