PALM DESERT, Calif. -- -

We're nearing the first day of summer here in the desert. The snowbirds flew home and only the brave stay for the heat. As population drops -- so does business for the tourism industry.  

Businesses throughout the Coachella Valley want to get more customers in the summer season, and that's good news for locals. As the temperatures get hotter, so do the deals.

Right now, the population in Palm Springs stands at about 45 thousand. During the season, it's double that. So, if you're looking to take a staycation -- now's the time to book.

From hotels to boutiques, on VisitGreaterPalmSprings.com you'll find a whole section devoted to summer deals. You can filter your search by city or "type" -- restaurant, spa, romance and resorts to name a few.

Let's start at The Parker in Palm Springs, which hosts the star-studded "after party" for the Palm Springs Film Festival. Book a room during the week for $199, or a weekend getaway at $249 and get a $200 spa credit.

Cool off at one of the top-rated pools in the Valley VIP style.
For $229 a night at the JW Marriott Desert Springs Resort and Spa in Palm Desert, check-in early on Friday, get free "virgin" drinks by the pool for you and three friends, and at night... VIP fastpass to Costas' nightclub.

There's no place cooler than a movie theater.
Dine at one of the listed nearby restaurants, and see a movie at Mary Pickford Theater for the child's price.

Again, all this and the fine print on www.VisitGreaterPalmSprings.com.

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