PALM SPRINGS -

The recently opened Hard Rock Hotel will host the first Palm Springs Fashion Weekend this week, according to a city spokeswoman.

The festivities start Friday with a swimwear show and continue Saturday with contemporary fashions. Palm Springs Mayor Steve Pougnet will present a proclamation to Fashion Weekend organizers Jim Casey, Kim Waltrip and Trini Garza at 9 p.m. poolside, city spokeswoman Amy Blaisdell said.

On Sunday a day-long pool party is planned. Admission is free and available first come, first served, Blaisdell said.

"Palm Springs Fashion Weekend is the culmination of our dream,'' Casey said. "Kim, Trini and I have always believed that Palm Springs has a rich history of glamour and fashion and the time has come to shine the light on our great city.''

To reserve a spot, email rsvp@palmspringsfw.com. For information, go to www.palmspringsfw.com.