Michael Kearney is the bartender at Neil's Lounge in Indio, where he's been serving up free, non-alcoholic drinks to designated drivers for years.
The California Office of Traffic Safety wants more bars to follow suit.
"It's just the right thing to do, you want to be in business but you don't want to put people at risk," Kearney said.
In 2012 the OTS created the the Designated Driver VIP Program (DDVIP) to help connect people with bars and restaurants that offer free non alcoholic drinks to sober drivers.
This year, the program will highlight 12 new drinks, offering creative twists to old favorites.
"We have an extensive drink list that people can choose from with different juices and so forth, obviously we have non-alcoholic beer," Kearney said.
The new drinks aim to provide sober drivers with a tastier, more interesting alternative to regular soft drinks and water.
Drink recipes and participating bars can be found on the OTS Facebook page or on the DDVIP free mobile app. We found everything from a Virgin Mule to a Jalapeno Lemon Drop.
And Neil's lounge takes it one step further...by offering people free rides to and from the bar themselves in these vans.
"We'll pick people up from their house, bring them over here and bring them home at the end of the night.
It's no surprise the program is creating quite a buzz.
For more information on the program and drink recipes visit: www.DDVIPCA.com