Brandini Toffee staff works round the clock to meet holiday demand

Brandini Toffee staff works round the clock to meet holiday demand

RANCHO MIRAGE, Calif. - When Diane Choate shops at Brandinni Toffee in Rancho Mirage, she buys in bulk.

"Six boxes of their toffee boxes, four tins for stocking stuffers," Choate said. 

Faithfuls like Choate always loved Brandini, but when this summer's Presidential Summit called for a special presidential toffee, "Since then it's been really busy. People coming in for quick gift ideas," Brandini Co-founder Brandom Weimer said. 

Especially now, Brandini's busiest time of the year. 

"Every time I give it they ask, 'Where is it?' Everyone wants to come in here now," Choate said. 

So Weimer and co-founder Leah Post have to keep up with growing demand. A long way from when the two started making toffee seven years ago in highschool, they now have a lot for customers to look at in a bigger store. 

One of the new features is a viewing area so customers can watch their toffee getting made. 

"A lot of people come in and don't know we make the candy here let alone that it's hand packed, hand-made all the way through the process now you can see it," Weimer said. 

With more demand than ever, and an increased holiday staff, viewers have even more to look at. 

"It's a cool thing that now we really have generated buzz, people can get toffee milkshakes, little things on the side. We started with just toffee then we started thinking how can we use toffee for other products," Weimer said. 

You can buy those products sold in specialty stores around the country, and in Canada, but no one loves it as much as the desert. 

"It's part of the valley. I love it," Choate said. 

Brandini Toffee is located in Rancho Mirage at 42560 Bob Hope Drive.

comments powered by Disqus

Photo Galleries

  • On this day: October 23
    IHH Humanitarian Relief Foundation

    On this day: October 23

    The U.S. Marines barracks in Beirut are hit by a truck bomb, Robert Bork's Supreme Court nomination is rejected, and the iPod is introduced, all on this day.

    Read More »
  • World's most empathetic countries
    Justin Setterfield/Getty Images

    World's most empathetic countries

    Michigan State University has put together a list of the most empathetic countries. Researchers interviewed more than 100,000 adults from 63 countries and found "higher empathy countries also have higher levels of collectivism, agreeableness, conscientiousness, self-esteem, emotionality, subjective well-being, and prosocial behavior." Find out the top 10 countries that made the list.

    Read More »
  • On this day: October 22
    Stephen Shugerman/Getty Images

    On this day: October 22

    The first parachute jump takes place, "Pretty Boy" Floyd is gunned down, football meets television, and The Supremes top the charts, all on this day.

    Read More »
  • Everything you wanted to know about the Electoral College
    William Thomas Cain/Getty Images

    Everything you wanted to know about the Electoral College

    The person ahead in the popular vote might not actually win the presidency. Why? The Electoral College takes the final vote -- not us.

    Read More »
  • Best Clinton, Trump lines from Alfred E. Smith dinner

    Best Clinton, Trump lines from Alfred E. Smith dinner

      Less than a day after their heated final presidential debate, Donald Trump and Hillary Clinton traded shots at the Alfred E. Smith Memorial Dinner. Here's a look at the most memorable lines from the event.

    Read More »